Getting Started

Welcome to the Kickass Copy Playbook.

What you’ll find here are the [concepts, ideas, and checklists] that have helped me serve/write for our clients/move buckoos of bucks/move millions of dollars in products as Senior Copywriter at Integro 212.

The reason for creating this resource was to help my friends and colleagues write dynamic, persuasive copy for their passion projects and clients. Just kidding.

I made it because I freak out when things aren’t organized. And I wanted work to be easy. And fun. And doggone it, I want to be good at what I do.

Hopefully, you can benefit from that neuroticism. I still want this website to be helpful for others, and did my best to create a practical, user-friendly guide for writing kickass copy that converts. You might find something that works for you.

Here’s what you’ll find/what’s inside:

1. The Persuasion Playbook: The basic concepts and checklists you can use to write persuasive ads and marketing collateral.

2. All Write, Already: Tips for producing great writing, on time, every time.

3. Portfolio: Some of our team’s work at Integro 212.

My goal is to use this we

These [sections] will help anyone interested in persuasive writing that drives action—whether you write ads for a living, hope to suade donors or volunteers, or just want to convince the girl next door you’re totally worth it (love notes are hip).

Before we embark on this journey together, I want you to know one thing. Actually two.

First: I believe in you. And second, writing kickass copy that converts isn’t that hard. You just need to master a few fundamentals—all of which are covered in the following few pages.

So let’s go. In How to Use This Guide, you’ll learn how to use the Kickass Copy Playbook to write more dynamic, persuasive, and kickass copy in no time flat/in the amount of time it takes to/less time than you waste scrolling social media/beating your pud, etc. … .