# How to Use This Guide
Writing Kickass Copy that Converts requires no special talent or creative genius. It simply takes a dedication to research and a touch of doggedness in following proven steps until you've drafted the perfect persuasive copy—all of which you'll find here.

This guide is light on theory and heavy on practical application. It's best used alongside a real project. If you don't have one, make one up.

Here's how to use this guide to write kickass copy:

### ➔ Peruse the Research Questionaires

 The most important part is who you're writing to and what you're selling.

 This comes from research.

 These are to be done on your own, with your client, or their customers. The research questions form the foundation of everything that follows. It's *research*. And the more you do of it, the easier time you'll have coming up with creative solutions to your problems. Your magic headline, your persuasive pitch, it really comes down to knowing two things...

 Do enough of it, and the copy practically writes itself.

### ➔ Go through the Kickass Copy Essentials

After conducting your initial research and answering a few fundemental questions...

... to come up with the persuasive content of your ad.** After doing the first 5, go through the additional ideas checklist for even more ideas. Once you know who you're writing to---and what you're selling---the Kickass Copy Essentials chrecklists and tips in All Write, Already! will help you pump out copy that creates strong brand associations and persuades your reader to action.

###	➔ The Other Headings to Come

content and whatnot.

### Moving On Heading!

Ready to write your kickass copy? There are just a few things to go over before using the questionaires... so you know how to read between the lines and what to listen for when getting to know the two most fundamental aspects of all kickass copy.

See you on the next page.