Brand Voice

Brand Voice Interview Questions

Your brand voice is your company’s personality. That voice is a reflection of the people behind the company. The best brand voices grow from real experience and genuine conversations.

Uncover your brand’s voice with the following questions:

• Why did you start the company? What led to the idea?
• What do you know about your clients? What do they care about? What do they value about your brand?
• Customer persona questions (if not learned from brandscript)
  • Who are they?
  • What do they want? Whyx5
  • What problems do they face?
  • What’s their level of awareness?
  • What do they need to feel comfortable buying?
• Who do you see as your competition? How are you different?
• If your brand were a person, how would they relate to your customers? (Coach, teacher, mentor, friend, partner, neighbor?)
• What does success mean for you? Where do you want to take the customer? What are your goals for them?
• How do you want people to feel when they read your marketing? Visit your website? Use your products?
• What do they expect from your product? What’s the nature of a toy? It’s a fun game. Highlight enjoyment.
• What’s the nature of a blood-pressure unit? It’s a serious medical device. Be serious.
• How should we NOT sound? What are some adjectives?