# Brand Voice
Brand Voice Interview Questions

Your brand voice is your company’s personality. That voice is a reflection of the people behind the company. The best brand voices grow from real experience and genuine conversations.

Uncover your brand’s voice with the following questions:

* Why did you start the company? What led to the idea?
* What do you know about your clients? What do they care about? What do they value about your brand?
* Customer persona questions (if not learned from brandscript)
  * Who are they?
  * What do they want? Whyx5
  * What problems do they face?
  * What’s their level of awareness?
  * What do they need to feel comfortable buying?
* Who do you see as your competition? How are you different?
* If your brand were a person, how would they relate to your customers? (Coach, teacher, mentor, friend, partner, neighbor?)
* What does success mean for you? Where do you want to take the customer? What are your goals for them?
* How do you want people to feel when they read your marketing? Visit your website? Use your products?
* What do they expect from your product? What’s the nature of a toy? It’s a fun game. Highlight enjoyment.
* What’s the nature of a blood-pressure unit? It’s a serious medical device. Be serious.
* How should we NOT sound? What are some adjectives?