# Home

> Congrats on setting up a new Doks project!

- [Privacy Policy](https://writekickasscopy.com/privacy/): 
- [Blog](https://writekickasscopy.com/portfolio/): 
- [Blog](https://writekickasscopy.com/blog/): 
- [Writing Your Copy](https://writekickasscopy.com/writing/): 
- [Docs](https://writekickasscopy.com/docs/): 
- [Street Cred](https://writekickasscopy.com/street_cred/): 

## Blog



- [Selected Works Header](https://writekickasscopy.com/portfolio/works_header/)

### Selected Works Header



- [Works](https://writekickasscopy.com/portfolio/works_header/works/)

## Blog



- [Example Post](https://writekickasscopy.com/blog/example-post/): Just an example post.

## Writing Your Copy



- [Writing Tips](https://writekickasscopy.com/writing/writing_tips/)
- [Swipe File](https://writekickasscopy.com/writing/short_swipes/)
- [5. Checklists](https://writekickasscopy.com/writing/5_checklists/)
- [Content Formatting](https://writekickasscopy.com/writing/content_formatting/)
- [Branding](https://writekickasscopy.com/writing/branding/)
- [Deliverables](https://writekickasscopy.com/writing/deliverables/)
- [Cheat Sheets](https://writekickasscopy.com/writing/cheat_sheets/)

### Writing Tips



- [_ Principles of Kickass Copy](https://writekickasscopy.com/writing/writing_tips/maxim/)
- [Writing the Pitch](https://writekickasscopy.com/writing/writing_tips/writing_tips/): A guide to writing kickass copy that converts.
- [Editing](https://writekickasscopy.com/writing/writing_tips/editing_tips/): A guide to writing kickass copy that converts.
- [When in Doubt](https://writekickasscopy.com/writing/writing_tips/recap_for_writers/): A guide to writing kickass copy that converts.

### Swipe File



- [Throat Grabbers](https://writekickasscopy.com/writing/short_swipes/throat_grabbers/)
- [The Guide](https://writekickasscopy.com/writing/short_swipes/guide/)
- [Billboards](https://writekickasscopy.com/writing/short_swipes/billboards/)
- [One Liner](https://writekickasscopy.com/writing/short_swipes/one_liner/)
- [Taglines](https://writekickasscopy.com/writing/short_swipes/taglines/): Proving you've got what it takes to solve your prospect's problem.
- [First Sentences](https://writekickasscopy.com/writing/short_swipes/openers/)
- [Testimonials](https://writekickasscopy.com/writing/short_swipes/testimonials/): Proving you've got what it takes to solve your prospect's problem.
- [Reviews and Testimonials](https://writekickasscopy.com/writing/short_swipes/reviews/)
- [Clickbait](https://writekickasscopy.com/writing/short_swipes/clickbait/)

### 5. Checklists



- [23 Ad Elements](https://writekickasscopy.com/writing/5_checklists/ad_elements/)

### Content Formatting



- [ai_formatting](https://writekickasscopy.com/writing/content_formatting/ai_formatting/): Writing for search engine results in the AI age.

### Branding



- [tone_voice_guidelines](https://writekickasscopy.com/writing/branding/creating_tone_voice_guidelines/): Creating A Tone and Voice Guide

### Deliverables



- [Brand Story Doc](https://writekickasscopy.com/writing/deliverables/brand_story/): Your Kickass Copy Cheat Sheet
- [SEO SOP](https://writekickasscopy.com/writing/deliverables/seo_sop/)
- [Email Sales Campaign](https://writekickasscopy.com/writing/deliverables/email_sales_campaign/): Six email sales campaign.

### Cheat Sheets



- [CabinPro](https://writekickasscopy.com/writing/cheat_sheets/cabinpro/)

## Docs



- [Introduction](https://writekickasscopy.com/docs/1_introduction/)
- [Research Questions](https://writekickasscopy.com/docs/1.5_research/)
- [The Big Ones](https://writekickasscopy.com/docs/2_the_big_ones/)
- [Kickass Copy Essentials](https://writekickasscopy.com/docs/3_psych_triggers/)

### Introduction



- [Getting Started](https://writekickasscopy.com/docs/1_introduction/getting-started/): A guide to writing kickass copy that converts.

### Research Questions



- [Client Interview Questions](https://writekickasscopy.com/docs/1.5_research/client-interview-questions/)
- [Testimonial Questionaire](https://writekickasscopy.com/docs/1.5_research/testimonial-questionaire/)
- [Voice_Tone_Guides](https://writekickasscopy.com/docs/1.5_research/voice_tone_guides/)

### The Big Ones



- [The First Rule of Kickass Copy](https://writekickasscopy.com/docs/2_the_big_ones/the-first-rule-of-kickass-copy/)
- [Nature of Your Product](https://writekickasscopy.com/docs/2_the_big_ones/nature-of-your-product/): Knowing what you're selling.
- [Nature of Your Prospect](https://writekickasscopy.com/docs/2_the_big_ones/nature-of-your-prospect/)

### Kickass Copy Essentials



- [Raise (And Resolve) Objections](https://writekickasscopy.com/docs/3_psych_triggers/raise-and-resolve-objections/)
- [Establish Authority](https://writekickasscopy.com/docs/3_psych_triggers/establish-authority/): Proving you've got what it takes to solve your prospect's problem.
- [Show Proof of Value](https://writekickasscopy.com/docs/3_psych_triggers/show-proof-of-value/): Educate your prospects to the value of your offer.
- [The Satisfaction Conviction](https://writekickasscopy.com/docs/3_psych_triggers/the-satisfaction-conviction/): Double your response with a satisfaction conviction.
- [Create A Sense of Urgency](https://writekickasscopy.com/docs/3_psych_triggers/create-a-sense-of-urgency/): How to create a sense of urgency in your copy.
- [Additional Kickass Elements](https://writekickasscopy.com/docs/3_psych_triggers/additional-kickass-elements/)