# Polish for Publishing Before launching your campaign, sending your email, spending a bunch of money printing your ads, make sure the text is squeaky clean. Here are a few suggestions for doing that. Do them and you'll be turning in work that's *tight* and requires minimal edits. ### Switch Screens Editing your text in design is crucial for seeing the copy the way your readers will. However, it can be useful to switch screens—or print it—to catch typos before turning in for design. ### Read it Out Loud Before turning in your text for design, read it out loud. If anything feels awkward, rewrite it so the transitions feel smoother. ### Have Someone Else Read it Out Loud Nothing is more painful that hearing someone else read your text aloud. At the very least, this will help with unfortunate typos and missing information. What questions does your reader have? What ideas do they have for making it better? Some people are really good at catching minor grammatical things, others big picture ideas, others persuasive angles... find friends that excel at each and buy them whatever they want. This is also one of the best ways to hear if it works. It can be very very awkward. I don't often do this, but you can also have a text reader do it. If something feels awkward, rewrite it. ### Run Grammarly *and* Spellcheck They catch different things. Just do it. I sometimes forget to do this and it always bites me in the rearend. ### Read in Design At the end of all your writing and editing and editing and writing, it's time for design. And to brace yourself. No matter how good your copy, there will be things that don't quite work right in design. That's just how it goes. ### Onward ➔ Alright, you've done it! In the next section, we'll talk about a few more big picture ways to improve your writing, as well as what to do when you are filled with self-doubt and loathing. Fun, right? See you on the next page!