Brand Story Doc

One Liner#

Many homeowners want a fresh exterior for their home but get worried about choosing a contractor. With Smucker Exteriors you get a beautiful home that’s dry, safe and energy efficient—along with a contracting experience to remember.

Tagline Ideas#

A character#

Homeowner who wants to update their home’s exterior. This may be for functional reasons (the roof has a leak, siding is cracked, etc.) but most often is because clients don’t like the look of their home.

Has a problem#

The problem a typical Smucker Exterior customer faces is being unsure of who to trust as a contractor. This makes them nervous—they don’t want to be taken advantage of. Smucker Exteriors is here to free them from that worry and help them enjoy the remodeling process.

And meets a guide#

Smucker Exteriors knows how important your home is—and our guys have been keeping customers’ homes energy efficient, safe and dry for over 6 years. And we’re just getting started.

That gives them a plan (and calls them to action)#

In three simple steps Get Your Free Quote Give us a call and we’ll meet you at your home for a full project assessment & detailed quote outlining your project. We’ll Get it Done Sit back and relax as your project unfolds—keeping you in the loop and only leaving behind a job well-done. Feel Proud of Your Home Live worry-free in a home you’re proud of – one that’s dry, safe, and the best-looking on the block.

And addresses their fears (risk-reversal; satisfaction conviction)#

Hand-picked crews trained beyond best practices Top-tier materials and manufacturer’s warranties A commitment to exceeding industry standards

That calls them to action#

Get Your Free Quote

That results in success (benefits)#

Save money on utilities Prevent future repair costs You don’t have to worry about your home A great contracting experience Best-looking house on the block

And helps them avoid failure (what’s at stake?)#

Poor contracting experience Wasting money on HVAC bills Mold, rot, deterioration A crummy looking house

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