Email Sales Campaign

Email Sales Campaign Overcome objections and ask someone to buy Get obsessive about asking someone to buy Add P.S. in every goddamn letter, always – this is the CTA

1. Delivery of the asset (just delivering the lead generator – keep it nice and short; thank them and then remind them of the problem they solve; soft sell in the P.S.) a. write subject and preview
2. Problem and Solution Email a. WHO ARE YOU TALKING TO (ONE PERSON): b. nail the problem, external and internal c. Agitate the pain point/problem/identify problem/acknowledge pain point/introduce product as way out . . . customers are in pain and your product is the solution. (you can make a few of these – one problem, one solution, one email) d. How can you make the problem seem bigger? COMPARISON – is it this big? This big? This big? No. It’s THIS BIG. e. how specifically do you solve that problem – internal and external f. add a P.S. g. write subject and preview
3. Testimonial email (fucking LONNIE) a. WHO ARE YOU TALKING TO (ONE PERSON): b. Like, a mini case study – get them to talk about pain point before they found you, then get them to talk about what you did together to solve that problem, then get them to describe their life with their problem solved/what does their life feel like now? Problem|Solution|Result – these are the kind of testimonials you want. ASK FOR THEM. c. add a P.S. d. write subject and preview
4. Overcome an Objection a. WHO ARE YOU TALKING TO (ONE PERSON): b. What excuse do people give to not take action? Overcome that . . . what’s the #1 reason people would not do business with you? c. add a P.S. d. subject and preview
5. Paradigm Shift email a. WHO ARE YOU TALKING TO (ONE PERSON): b. You used to think about something this way, but now you think about it this way i. most people think . . .
6. how is this costing them something
7. what is it costing them ii. but really they should think . . .
8. this is the paradigm shift; a different and better way of approaching the problem/product/service c. this email shows how your product or service is different than the competition d. add a P.S. e. subject and preview
9. Sales Letter. Boom. a. WHO ARE YOU TALKING TO (ONE PERSON): b. Nail the problem c. Identify the emotional or philosophical struggle your customer is going through (how does it make them feel and why is that fucked up) d. get into some stakes . . . this is bad because . . . e. Testimonial or success story (brief – show how you solved that problem and what their life looks like now) f. Explain Your Offer i. how your product will make their lives better ii. how you overcome their problem and get success (go to offer page) g. Direct Call to Action h. Paint the dream i. where are you taking them? ii. what does success look like? iii. what can you actually do for them? i. Repeat Call to Action i. avoid something bad – urgency ii. repeat yourself (it takes time for a message to sink in) j. Include a P.S i. urgency ii. a bonus iii. give them an excuse to buy.– justification swipes k. Write subject and preview lines