Lead Generator

Lead Generator PDF Notes

Starts the relationship and teaches them how you solve their problem

They are signing up to get your sales ptich

Speak directly to the person/identity that you wish to ultimately sell to

Get their contact information otherwise both of you might be a little dissapointed

A good lead generator should:

1. Position your biz as the guide (empathy/authority = you know their problems and can solve them)
2. Stake claim to your territory
3. Qualify your audience
4. Create trust by solving a problem!!! (the air thing teaches them how to play high notes – easier
5. Create reciprocity (how can you create enormous value for them?)
6. Get an email address
7. Always use an interesting title: catchy and bold . . . fascinations are good!

Lead Generator Ideas:

» Checklists » Host interview w/ industry expert » Reusable worksheet » Host a free giveaway (a service) » The sampler » Webinars » Give a keynote » Value list (5 ways to . . . ) » Pitfall list (five mistakes to avoid . . . ) » Have an open house Lead Gen PDF tips: » Don’t focus on too many problems (pick on thing – be focused – it just shows you’re good and solving problems) » Less text is better » Keep language clear and concise – be specific » Use a clear and catchy title (the VALUE that people get)

Effective PDF Content:

1. Introduce the problem
2. Ramp up the prob
3. Deliver value (title)
4. Vision of success and CTA

More tips: make it scannable

Don’t overthink it

Not too much text

It never hurts to be known as a generous brand – it creates reciprocity

Give away a lot and then sell the “I’ll hold your hand now”

If a picture’s worth 1,000 words, a video’s worth, like, a lot more than 1,000.

Statistic: get a percentage into a fraction that is less than one, example: 7/8 vs 87%

“Five things your website should include” “Skyrocket your profit” “top ten questions every parent should ask on a private school tour” “the unwritten rules that will make or break your firefighter interview” “5 ways other lenders rip you off” The first thing to do is come up with a GOOD TITLE! note: use all this shit on my copy business, too. Establish myself as the guide . . . fuck yeah. »‡