Email Subject Lines

The company Brooklinin—a linen manufacturer based out of Brooklyn—really drives the scarcity home. Here are a handful of their email subject lines. I guess selling sheets is scary business.

• THIS WILL ONLY HAPPEN ONCE—TAKE ADVANTAGE NOW
• WE DON’T WANT YOU TO MISS OUT ON THESE SAVINGS
• SHOP NOW BEFORE OUR BEST SELLERS RUN OUT
• LIMITED EDITION: NEW SILK SELLING FAST
• [SOMETHING] BEFORE IT’S TOO LATE
• [SOMETIMES] IS ALMOST GONE
• SELLING FAST: [SOMETHING]
• DON’T LET THESE SAVINGS SLIP AWAY
• LAST CALL: [SOMETHING]