# Email Subject Lines

The company Brooklinin—a linen manufacturer based out of Brooklyn—really drives the scarcity home. Here are a handful of their email subject lines. I guess selling sheets is scary business.

* THIS WILL ONLY HAPPEN ONCE—*TAKE ADVANTAGE NOW*
* WE DON’T WANT YOU TO MISS OUT ON THESE SAVINGS
* SHOP NOW BEFORE OUR BEST SELLERS RUN OUT
* LIMITED EDITION: NEW SILK SELLING FAST
* [SOMETHING] BEFORE IT’S TOO LATE
* [SOMETIMES] IS ALMOST GONE
* SELLING FAST: [SOMETHING]
* DON’T LET THESE SAVINGS SLIP AWAY
* LAST CALL: [SOMETHING]