The Guide

on the guide section/authority section, don’t pussyfoot around. Be brief, do it once. but make it strong. use the right words and convey serious fucking authority.

Growing a business isn’t easy. And at Integro Coaching, we’ve been through it all—mastering difficulties in our own companies, leadership teams and employees, and the countless businesses we’ve helped strengthen since 2017.

The following are examples of EMPATHY and some combine EMPATHY and AUTHORITY into a nice guide section.

Start losing success over the success of your customer–not your business. Be interested in them.

Commonality is a powerful marketing tool. Liking. Trust.

HOW DO YOU UNDERSTAND THE FEELING?

WE GET IT, MANY OF OUR CLIENTS (blah, blah, blah)

• We know how hard… • We care about… (your Toyota) • Many of our customers struggle with… • If you’re worried about… we can help you hit a grand slam. • Like you, we’re troubled [emotion] by… • When _ happens, it hurts.

LIKE YOU, WE RUN OUR BUSINESS BY THE NUMBERS

ANXIETY: EXPERT ADVICE FROM A NEUROTIC SHRINK WHO’S LIVED WITH IT ALL HIS LIFE

JUSTIN LIKES THE E&E GUIDE SECTION. “WE DO THIS EVERY DAY” In this one, empathy is literally just listing the problems.

Renovating Your Home Is A Big Deal

The E&E crew knows home remodeling is a big deal. It’s a major investment. There are a lot of unknowns, and it can be tough to know where to begin.

But while you may only renovate your home once in a lifetime, we do it every day—and have been putting our clients’ minds at ease for over 30 years.

From https://www.eecontracting.com/?utm_term=&utm_campaign=E%26E+:+Roofing+Targeting+:+Pmax+:+Campaign&utm_source=adwords&utm_medium=ppc&hsa_acc=3764918862&hsa_cam=22261869023&hsa_grp=&hsa_ad=&hsa_src=x&hsa_tgt=&hsa_kw=&hsa_mt=&hsa_net=adwords&hsa_ver=3&gad_source=1&gclid=CjwKCAjwp8--BhBREiwAj7og1wyfqxGr6zx2Bw1I4BrupawKDowRZ3f-Uz3dV0zEYV5iFJ5Cx5ZgNRoCx3MQAvD_BwE

IN RAISING OUR FAMILY, FINDING WHOLESOME, ON-THE-GO SNACKS FOR OUR KIDS WASN’T EASY. THAT’S WHY WE CREATED CLIF KID - DELICIOUS SNACKS MADE WITH ORGANIC INGREDIENTS TO KEEP KIDS GOING, GROWING, AND EXPLORING.

I WENT BANKRUPT A LONG TIME AGO. THEN I [FOUND THIS] AND NOW I HAVE FINANCIAL PEACE AND YOU CAN TOO.

YOU MIGHT DO THIS ONCE IN YOUR LIFE - WE DO IT EVERYDAY

WE DON’T JUST CARE ABOUT _ , WE CARE ABOUT YOU

IT MAKES SENSE…

YOU’RE RIGHT…

HOW DO I KNOW ALL THIS? BECAUSE I’VE LIVED THROUGH IT MY WHOLE LIFE.

I’VE STRUGGLED WITH RELATIONSHIPS AND CONFIDENCE MY WHOLE LIFE. NO MATTER WHAT I DID OR WHO I DATED, I ALWAYS FELT I WASN’T ENOUGH.

These lead into authority… we can use them as an intro to testimonials… right? why not?