The Guide

on the guide section/authority section, don’t pussyfoot around. Be brief, do it once. but make it strong. use the right words and convey serious fucking authority.

Example 1: Integro Coaching#

Growing a business isn’t easy. And at Integro Coaching, we’ve been through it all—mastering difficulties in our own companies, leadership teams and employees, and the countless businesses we’ve helped strengthen since 2017.

Example 2: E&E General Contracting#

Renovating Your Home Is A Big Deal

The E&E crew knows home remodeling is a big deal. It’s a major investment. There are a lot of unknowns, and it can be tough to know where to begin.

But while you may only renovate your home once in a lifetime, we do it every day—and have been putting our clients’ minds at ease for over 30 years.

HOW DO YOU UNDERSTAND THE FEELING?

WE GET IT, MANY OF OUR CLIENTS (blah, blah, blah)

• We know how hard…
• We care about… (your Toyota)
• Many of our customers struggle with…
• If you’re worried about…
• Like you, we’re troubled by…
• When _ happens, it hurts.
• It makes sense

IN RAISING OUR FAMILY, FINDING WHOLESOME, ON-THE-GO SNACKS FOR OUR KIDS WASN’T EASY. THAT’S WHY WE CREATED CLIF KID - DELICIOUS SNACKS MADE WITH ORGANIC INGREDIENTS TO KEEP KIDS GOING, GROWING, AND EXPLORING.

I WENT BANKRUPT A LONG TIME AGO. THEN I [FOUND THIS] AND NOW I HAVE FINANCIAL PEACE AND YOU CAN TOO.

I’VE STRUGGLED WITH RELATIONSHIPS AND CONFIDENCE MY WHOLE LIFE. NO MATTER WHAT I DID OR WHO I DATED, I ALWAYS FELT I WASN’T ENOUGH.