# One Liner
Always talk about your customers' problems. It attracts them to you and deepens their interest in the story you're telling. Your goal is to define it so clearly that when they face that issue, they go to you.

Again: Always talk about your customers' problems. How often do you do it? Do it more.


### The One-Liner Should...

* NAIL the problem
* Explain what do you do

### Here Are Some One-Liners:

* Money isn't everything, but when you and your partner aren't on the same page, it can be a major source of stress. Managing money should make you feel more connected, not less.
* Effective websites drive sales. Lousy ones waste money. Make sure you're making the most of your online presence by scheduling a free assessment with an Intregro marketing expert today.
* Looking for premium products at discount prices? Swing by King's for top-tier products for less. Because you never know what's in store.
* Don’t let leads slip away. With this simple checklist, you can create compelling lead generators that get prospects onto your email list and on the road to becoming paying customers.
* With 110 people moving to Nashville every day, people are wasting more and more time sitting in traffic. Blah, blah, blah, blah, blah so...

Because...

* Pets deserve to eat healthy, too
* Nice guys shouldn’t finish last
* Being an entrepreneur wasn't supposed to feel like this
* Running Your Business Shouldn't Be a Struggle