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Writing Tips
_ Principles of Kickass Copy
Writing the Pitch
Editing
When in Doubt
Swipe File
Throat Grabbers
The Guide
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Testimonials
5. Checklists
23 Ad Elements
Content Formatting
ai_formatting
Branding
tone_voice_guidelines
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Brand Story Doc
Cheat Sheets
CabinPro
First Sentences
Solitary confinement.
Secret’s out.
Sad, but true.
Breaking news.
This just in.
It’s easy.
It had to happen.
You’ll likely agree.
Picture this.
This may surprise you.
Everybody wants to know.
It has to be said.
Here’s a story about…
I liked oatmeal. But I didn’t
love
oatmeal. Until this.
Imagine this. (then something bad… twist the knife)
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